Director of Digital Marketing and e-Commerce

Franklin, TN 37067

Posted: 07/08/2024 Employment Type: Permanent Job Category: Project Manager/Leader Job Number: 26939 Pay Range: 90,000-100,000 Workplace Type: On-site

Job Description

Blackstone Talent Group, an award-winning technology consulting and talent agency is seeking a Director of Digital Marketing and e-Commerce to join our Client's team.


Marketing Director

Our Client is a dynamic and rapidly growing e-commerce business with a proven track record of success. We’re committed to providing an excellent experience to our customers and are seeking a professional to join our team as a Marketing Director.


Position Overview

The Marketing Director will play a pivotal role in managing our online sales platforms, optimizing the customer experience, and implementing strategies to increase online revenue. This role requires a detail-oriented individual with a passion for e-commerce, strong analytical skills, and a proven track record of success in driving online sales.


Key Responsibilities

  • Participate in planning and leading the execution of integrated marketing campaigns across multiple channels, including email, social media, PPC, SEO, and content marketing.
  • Manage relationships with external marketing partners and agencies, specifically communicating with Google, Tiktok, Pinterest and Meta Agencies to ensure timely delivery of ads
  • Collaborate with CEO & team to develop comprehensive marketing strategies to ensure coordination of e-commerce goals
  • Develop & manage marketing team
  • Create & implement processes to streamline creative and copy for all marketing channels, including email, organic social and paid ads.
  • Manage project timelines, budgets, and resources to ensure timely and successful campaign delivery.
  • Monitor and analyze marketing data and metrics to identify opportunities for optimization and improvement.
  • Work closely with other departments, such as product development and customer service, to ensure a seamless customer experience.
  • Help develop and execute digital marketing campaigns to drive traffic, conversion, and customer acquisition.
  • Communicate effectively with team to support marketing objectives and initiatives.

Qualifications

  • Bachelor's degree in business, marketing, or a related field.
  • 3+ years of experience in e-commerce, digital marketing, or related roles.
  • Proficiency in Shopify, Wordpress, & Klaviyo or Convertkit (or similar email providers)
  • Understanding of Asana or other project management software (i.e. Trello, Monday)
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent communication and ability to manage a small team.
  • Detail-oriented with a focus on delivering high-quality results.

Blackstone Talent Group is a wholly owned subsidiary of Blackstone Technology Group, a global IT services and software firm that implements technological solutions across commercial industry verticals and the US Federal Government. Blackstone's global talent augmentation practice was founded in 1998. Blackstone Talent Group has offices in San Francisco, Denver, Houston, Colorado Springs, and Washington, DC. We specialize in providing clients the best talent across a variety of industries and sectors.


EOE of Minorities/Females/Veterans/Disabilities

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About Franklin, TN

Get ready to embark on a new career journey in the vibrant city of Franklin, Tennessee! Nestled just outside of Nashville, Franklin offers a perfect blend of historic charm and modern growth. With picturesque views, renowned music venues like the Franklin Theatre, and a thriving arts scene at the Leiper's Fork Art Gallery, this area is a haven for creativity and culture enthusiasts. From the delectable Southern cuisine to the Franklin Farmers Market, showcasing local produce, the region is a foodie's paradise. Explore job opportunities in this dynamic area and discover why Franklin, TN is the ideal place to take the next step in your career.

 

 

 

 

We hereby pledge our commitment to actively hire veterans of the U.S. Armed Forces. We value and recognize the leadership, training, character and discipline that our veterans and members of the National Guard and Reserve bring to Blackstone.