SEO & Google Ads Specialist

Blackstone Talent Group, an award-winning technology consulting and talent agency, is seeking an SEO & Google Ads Specialist to join our Client's team.

Job Overview

We are looking for a strategic and results-oriented SEO & Google Ads Specialist with strong agency experience to lead and execute performance marketing initiatives for multiple clients across diverse industries. This role blends hands-on execution with data-driven strategy, focusing on SEO, Google Ads, AEO (Answer Engine Optimization), GEO targeting, and AI-driven marketing innovations.

The ideal candidate is a proactive digital marketer who thrives in a fast-paced agency environment, managing multiple client accounts and delivering measurable results through innovation, optimization, and collaboration.

Key Responsibilities

Client Strategy & Relationship Management

• Act as a point of contact for assigned clients, ensuring strategies align with business goals and KPIs.
• Develop customized paid search strategies tailored to each client's market, audience, and objectives.
• Present performance insights, strategic recommendations, and optimization opportunities clearly and compellingly to clients.
• Build strong client relationships through proactive communication, innovation, and consistent performance results.

Search Engine Optimization (SEO)

• Stay ahead of evolving search engine algorithms, integrating AI tools and automation for smarter SEO insights and execution.
• Collaborate with internal clients, SEO agency, B+C, and web development teams to ensure on-page and technical SEO best practices are implemented effectively.

Paid Search (Google Ads & SEM)

• Plan, launch, and manage multi-channel paid campaigns across Google Search, Display, YouTube, AI MAX, and Performance Max.
• Develop GEO-targeted and audience-segmented strategies to maximize ROI and lead quality.
• Conduct A/B testing of ad creatives, landing pages, and campaign components to enhance conversion performance.
• Set up and manage conversion tracking and attribution modeling to measure and optimize campaign success.
• Integrate AI-based automation tools and predictive bidding strategies to improve ad performance and efficiency.

Analytics & Reporting

• Utilize Google Analytics, and SEO tools (Ahrefs, SEMrush, Moz, Search Console) to evaluate website and campaign performance.
• Translate data into actionable insights and present clear, data-backed recommendations to clients and internal teams.
• Deliver monthly and quarterly performance reports, highlighting results, ROI, and growth opportunities.

Innovation & Continuous Improvement

• Lead experimentation initiatives, leveraging AI, automation, and emerging technologies in SEO and SEM.
• Stay up to date with the latest search trends, tools, and AI innovations to keep clients ahead of competitors.
• Proactively identify new opportunities for campaign expansion, optimization, and innovation.
• Passion for innovation and staying ahead of emerging digital marketing trends.
• Bing experience in ads

Blackstone Talent Group is a wholly owned subsidiary of Blackstone Technology Group, a global IT services and software firm that implements technological solutions across commercial industry verticals and the US Federal Government. Blackstone's global talent augmentation practice was founded in 1998. Blackstone Talent Group has offices in San Francisco, Denver, Houston, Colorado Springs, and Washington, DC. We specialize in providing clients the best talent across a variety of industries and sectors.

EOE of Minorities/Females/Veterans/Disabilities