Campaign Manager

Blackstone Talent Group, an award-winning technology consulting and talent agency is seeking a Campaign Manager to join our Client's team.

Day-to-day Duties 

• Develop the overall strategy for the campaign that aligns to Informatica’s business objectives and work to develop unique messaging that will resonate with your audience. • Responsible for the development, launch, and management of highly targeted, multi-touch campaigns that generate pipeline in a specific set of customers or prospects that address the customer lifecycle 
• Orchestrate the campaign across all areas of marketing to bring it to life in market including email, direct mail, paid media/digital and events. 
• Work with cross-functional team members (Design, Sales, MDRs, Partner Marketing) to orchestrate the details and assets for high-impact integrated marketing campaigns 
• Responsible for meeting the overall performance metrics for your campaigns and be responsible for delivering it on time and on budget 
• Your work will include ABM (1:few & 1:many) and ecosystem partners, depending on the needs of the campaign. 
• Create customer lifecycle journeys to accelerate the purchase process by understanding & connecting marketing functions internally to benefit the customer/prospect externally. 
• Partner closely with product teams, sales, and other marketing functions to define and lead growth initiatives that drive acquisition, expansion, retention, pipeline acceleration and referrals. 
• Drive repeatable, scalable high performing tactics including Sales Prospecting days 
• Understand our target audience and personas, design experiments, and drive activation of campaigns. 
• Help create and orchestrate campaigns, including managing touch governance, ensuring that each account is included in the right nurture program or campaign, using the best intent data available. 
• Continuously test, optimize and improve customer experience, engagement and conversion metrics. 
• Understand our top performing assets and offers across every channel and provide feedback to the campaigns, content marketing, product marketing and brand teams on which message is resonating in market. 
• Work cross-functionally to plan, build and execute multichannel programs to drive wallet share in our strategic accounts and user acquisition at scale. 
• Work with Marketing Operations to analyze all aspects of Informatica’s conversion funnel, identify areas for improvement, and implement strategies to capitalize on these opportunities. 
• Ensure that we have the right activity mix to drive growth, including awareness, contact acquisition, and demand generation. 
• Conduct ongoing competitive research to help inform strategies. Keep current with latest trends and best practices. 

What We’d Like to See 

• Understanding and experience building high-performing campaigns with the ability to templatize pieces and processes to increase speed to market and scale. 
• Understanding of lifecycle marketing best practices, and how to engage prospects and customers at multiple points through the customer journey, from awareness to retention and referrals, with a keen test-and-learn mindset. 
• Digital marketing expertise, with demonstrated success creating and executing multichannel programs at scale. 
• Tactical success across all existing routes to market as well as a few new ones. 
• Willingness to own net new logo and overall pipeline targets. 
• Talent for managing to multiple goals at once, including net new customer logo acquisition, overall marketing sourced pipeline, expansion into existing accounts and retention. Ability to operate and excel at strategic as well as tactical levels. Willingness to roll up sleeves to get the job done. 
• Analytical and quantitative skills to interpret data and translate it into actionable changes. Results-oriented and data-driven, with the experience working cross-functionally with creatives, product teams, sales and other marketing functions. 
• Bias for action.

Blackstone Talent Group is a wholly owned subsidiary of Blackstone Technology Group, a global IT services and software firm that implements technological solutions across commercial industry verticals and the US Federal Government. Blackstone's global talent augmentation practice was founded in 1998. Blackstone Talent Group has offices in San Francisco, Denver, Houston, Colorado Springs, and Washington, DC. We specialize in providing clients the best talent across a variety of industries and sectors.

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